Ebook Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology By Ian Linton
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Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology By Ian Linton
Ebook Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology By Ian Linton
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- Sales Rank: #7230931 in Books
- Published on: 2012-09-13
- Original language: English
- Dimensions: 9.75" h x 6.75" w x .75" l, 1.25 pounds
- Binding: Hardcover
- 184 pages
About the Author
Ian Linton is a professional writer with over 20 years' experience of marketing and marketing communications programmes for global technology clients including AT&T, IBM, ICL, Cisco, HP, Dell, NEC, McAfee, HP, Worldpay, Siemens and Mercury as well as a wide range of other organisations in the business-to-business sector. These companies are recognised for demonstrating best practice in marketing, and readers will be able to draw on the author's insight into their success. Ian is the author of 22 published business books, mainly on continuing professional development in marketing and customer service. Ian Linton's books are practical action guides, rather than academic in treatment, written in a style that is accessible to non-specialists, as well as marketing professionals.
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