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Sales Rank: #209589 in Books
Brand: Brand: Wiley
Published on: 2013-08-19
Original language: English
Number of items: 1
Dimensions: 9.30" h x 1.23" w x 6.30" l, 1.30 pounds
Binding: Hardcover
384 pages

Features

Used Book in Good Condition

From the Inside Flap

To become demand-driven, your business needs to identify the right market signals, build demand-sensing capabilities, define demand-shaping processes, and effectively translate demand signals to create a more effective response. Doable? Now it is, with Demand-Driven Forecasting, Second Edition.

Distinctive for its attention to practical demand forecasting challenges, Demand-Driven Forecasting, Second Edition is completely updated with a detailed look at improving the forecasting process to better meet customer demands. Author and demand forecasting leader Charles Chase presents both comprehensive coverage of statistical methods as well as how to apply them in practice within a demand-driven forecasting process using actual data and examples.

Featuring new case studies and examples, Demand-Driven Forecasting, Second Edition includes the contributions of the latest theoretical developments, while presenting current empirical findings and technology advancements. The new edition features new coverage on demand-shifting, nonseasonal and seasonal ARIMA models, transfer functions, and cross-correlation function plots.

Plus, the Second Edition explores:

Weighted combined modeling
New product forecasting using structured judgment
Application of additive and multiplicative Winters methods
Using graphical methods and plots to understand statistical output
The most recent developments in demand-driven forecasting

Essential reading for every professional responsible for forecasting and demand planning, Demand-Driven Forecasting, Second Edition provides you with proven processes, methodologies, and performance metrics you can apply immediately for significant improvement in forecast accuracy.

From the Back Cover

Praise for Demand-Driven Forecasting

"Charlie Chase is one of the top thought leaders in the business forecasting community, making him eminently qualified to write what I consider to be the definitive book on demand-driven forecasting. This Second Edition takes the reader from a review of the most basic forecasting methods, to the most advanced time-series methods, and then on to the most innovative techniques in use today."
—Lawrence "Larry" Lapide, PhD, Research Affiliate, MIT Center for Transportation & Logistics Lecturer, University of Massachusetts, Recipient of the Institute of Business Forecasting & Planning's inaugural Lifetime Achievement in Business Forecasting & Planning Award

"It is with profound pleasure that I am endorsing one of my favorite books, Demand-Driven Forecasting, by one of the sharpest minds in the field of business forecasting. Charlie Chase has created a truly holistic book, which allows a rare focus on key methodologies and real business challenges that is highly relevant for CPG companies. This Second Edition has expanded into the field of new product forecasting, a key discipline that makes or breaks forecasting success in a world of increasingly shorter product life cycles. In short: If you are looking for a book on forecasting that has it all, then you have found it. Demand-Driven Forecasting is a must-read."
—Lauge Valentin, Director of Forecasting, The LEGO Group

"Charlie Chase has delivered a text that provides forecasters at all levels with practical knowledge and the quantitative tools that will allow them to make a significant leap in modeling and predicting demand. Using plain and concise language, he integrates real-world examples with discussions of advanced statistical methods to demonstrate how to develop forecasting solutions by applying the power of analytics. Those in forecasting will benefit from the knowledge found in this book and by keeping it handy as a valuable reference."
—Glenn Keltner, PhD, Manager, Demand Planning Development, Nestle Purina PetCare Company

About the Author

CHARLES W. CHASE Jr. is the Chief Industry Consultant in SAS's Manufacturing & Supply Chain Global Practice, where he is the principal architect and strategist for delivering demand planning and forecasting solutions to improve SAS customers' supply chain efficiencies. He has more than twenty-six years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.

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