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An Essential Guide to Business Statistics By Dawn A. Willoughby
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From the Back Cover
In a business context, we frequently collect information with a variety of different objectives in mind. However, business-related information, also referred to as data, has no practical use unless it can be properly processed and understood. We need statistics to help us achieve this understanding: statistics is a mathematical science that involves the collection, analysis, interpretation and presentation of data.
An Essential Guide to Business Statistics offers a clear and concise introduction for business students studying statistics for the first time. It will help them to become proficient in using statistical techniques and interpreting their results within a business context and will enable them to have a better understanding of customers, decision making and planning for the future.
Designed to be engaging and accessible, An Essential Guide to Business Statistics features:
This book is an ideal resource for undergraduate business students taking introductory modules in business statistics or quantitative methods. Accompanying the text is a rich supporting website providing additional teaching and learning materials, including slides for each chapter, tutorials in Excel, self-test quizzes and student practice projects at varying difficulty levels.
About the Author
Dawn Willoughby is an award-winning writer and lecturer in statistics at the University of Reading, where she teaches students on a wide range of undergraduate programmes in areas including business management, statistics, mathematics, psychology, information systems and computer science. She is a qualified mathematics teacher with a degree in Statistics and Computer Science, and has achieved professional recognition as a Fellow of the Higher Education Academy, and is currently working on a Master’s degree in Education.
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