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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms.Â
Run a Google search for "black girls" - what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls", the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.Â
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Â
Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.Â
An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
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Audible Audiobook
Listening Length: 6 hours and 21 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: June 12, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07CX7ZVZT
Amazon Best Sellers Rank:
OK. So, a book about search algorithms by a professor of African American Studies...Next in this series is a book by a Michelin Star Chef on the censorship of overtly phallic garden variety edibles by algebraic "foodie" algorithms on social media: "Veggies of Erection: how Instagram and Pinterest are destroying green libido, and ten delicious ways to prepare them!"I mean, c'mon...Seriously, I gave this one a chance but the book is a tease in the first half and a disappointment in the second. Draw your own parallels with your private life here but, c'mon...The writing is obtuse, riddled with circular arguments, name dropping, and the use of other people's better arguments about the very thing you're supposed to be an expert about. Which is a shame because it is an important subject that deserves better treatment. Ms. Noble's arguments ultimately devolve into "trust me, I'm right because such-and-such wrote about it already in...and I agree!" Don't believe me?"Recent research on Google by Siva Vaidhyanathan...who has written one of the most important books on Google to date, demonstrates its dominance over the information landscape and forms the basis of a central theme in this research."And here again,"Frank Pasquale, a professor of law at the University of Maryland, has also forewarned of the increasing levels of control that algorithms have over the many decisions made about us, from credit to dating options...."and again,"The political economic critique of Google by Elad Segev, a senior lecturer ... charges that we can no longer ignore the global dominance of Google and..."and wait, there's more,"Molly Niesen at the University of Illinois has written extensively on the loss of public accountability by federal agencies such as the Federal Trade Commission (FTC), which is a major contribution..."Alright, I know some of you are going to say that it is ok to cite other people's work, but beyond her statements, no further exposition is offered. The whole thing is like this.What's worse, It takes Ms. Noble roughly half the book to end her long intro about her plan of attack. Thirty-seven pages in she is still telling you:"This work is addressing a gap in scholarship on how search works and what it biases, public trust in search, the relationship of search to information studies, and the ways in which African Americans, among others, are mediated and commodified in Google."Can we get on with it?Oh, and her solution for all this is a tad comical, if not heroically ironic:“In my own imagination and in a project I am attempting to build, access to information on the web could be designed akin to a color picker tool or some other highly transparent interface, so that users could find nuanced shades of information and easily identify the borderlands between news and entertainment, entertainment and pornographers, or journalism and academic scholarship.â€Break out your crayons and stop your engineers Google, all you need is a color palette!Ugh. If only the absence of color-blindness could be fixed with more color eh? Search results are not primarily the problem, lack of critical thinking skills is. Blocking misleading, inflammatory results for black-on-white crime cannot be the solution when there are people out there with racial anxieties worked to a frenzy that will keep looking until they find what matches their worldview.If all this weren't sad enough, in a last-ditch effort to end on a strong note, she caps the book off with a piece about Yelp and its business model, but I thought we were talking about Google?Cannot recommend.
I hope Google and Yahoo's executive teams take notice of this brilliantly written book by Dr. Safiya Umoja Noble. I appreciate her points that many times our internet searches are influenced by algorithms created by humans who potentially bring their gender and racial biases and in some cases racism into their mathematical outputs. I enjoyed this book and will recommend it to my colleagues.
An important text for anyone struggling to make sense of the troubling equity issues within the technology industry and platforms. I highly recommend Algorithms of Oppression.
If you are interested in critical debates over algorithms and Silicon Valley--you must read this book
I refer to google a commercial search engine more than I visit library so for this commercial search engine to direct me to degrading porn sites when I enter search terms associated with "black girls" is teaching me how to view a population I belong to. As the #MeToo movement, laws are being passed the production and spread of unconsensual pornographic content at the state level. This book should be read by anyone who wants to understand the online victimization of black women and girls. This should be required reading for high school and undergraduate students
Thank you to Dr. Noble for this incredible contribution to the body of work serving as a permanent record of resistance to algorithmic rearticulations of eugenics. Thank you for centering critical race theory (CRT) as the epistemic lens through which we must evaluate the social impact of predictive analytics.There is sections that at first glance feel *jargon laden*, but a patient reader will be rewarded with rich insights brought in by the information/library science expertise. We’re in an era where the Google color palette is immediately recognizable on the cover but few people pause to consider the implications of our communal knowledge being processed and delivered by the multi billion dollar company that’s far from politically or ideologically neutral.She does a good job forcing us to pause and consider why Google Search initially generated images of Gorrilas when ‘Black Woman’ was entered as a keyword. This error and similar cases have since been programmatically removed from the search engine but the more global questions-how did we transition our communal knowledge and it’s curation to neoliberal industry absent public comment, how do we intervene in the epistemic injustice wrought by systems embedded in the public conscious as beacons of progress and innovation-remain.Algorithms of Oppression is a critical read for anyone tryna ‘Get Out!’ #JordanPeele style from the twin rise of the Trump regime and neoliberal technocracy. My only critique is the book could have benefitted from some stronger editing to elicit clearer synthesis of some of Noble’s unique insights specifically grounded in information science. The outrageous racism revealed in algorithmic outputs takes center stage and maybe rightly so, but there are points she makes along the way, that are being neglected by other scholars in the field that I would have like to seen greater focus on and more explicitly stated. I imagine it’s tough for brilliant women of color in tech to find editors that get CRT and the intersection of tech and humanities within the demographics of the American publishing world. Ultimately, the strength of the research goes along way to compensate for those shortcomings. I’m so curious to see what she will write next, the exhausting impotence of the agnostic left, weary soldiers propping up the failed project of “fairness†are not ready for this scholar’s revitalization of liberation theory post digital turn.
Machines making us view "us" within the frame of their gaze tomselve themselves us with our approval...on computers and smart phones,. Great read , thoughtful on many levels, proposes and supports a fine argument.
Noble breaks down, chapter by chapter, how search engines (and artificial intelligence as a whole) replicates patterns of old media and confines minority populations to white-male-defined boxes. Her vision for the future and for the work to be done is clear, direct, and points to the massive road ahead.
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